About me

I have worked in beauty PR for the past 25 years. During that time I have helped launch and grow beauty brands such as Caudalie, Laura Mercier, Frederic Fekkai, Becca, StriVectin, Jo Hansford , Ardell Lashes, Evolve Organic Beauty - plus many more. 

Through creating strategic PR campaigns, these brands became known, loved and lauded by beauty press.

 
I started out in PR at one of London’s leading, fast-paced, specialist beauty PR agencies - where I worked my way up from press assistant to Board Director level so I have covered every job in PR!.  

There, I had the pleasure of working across small, niche brands, mass market and luxury high end brands covering everything from hair care, bath and body, fragrance, hair removal, colour cosmetics, false lashes, nail care and pretty much everything in between so I’m experienced on all sizes of brands, budgets, distribution, and teams.  

Since setting up as a consultant, I have worked with a variety of brands as well as an Associate Director at a beauty and lifestyle agency, and I currently head up the PR for an purpose-driven, organic, beauty brand whilst continuing with my consulting/freelancing.   

Being passionate about beauty and honest with both press and brands has led to long-standing relationships with my clients and key figures in the beauty industry.