About me


For the past 17 years, I have helped launch and grow beauty brands such as Caudalie, Laura Mercier, Frederic Fekkai, StriVectin, Jo Hansford and Ardell Lashes - plus many more. 


Through creating strategic PR campaigns these brands became known, loved and lauded by beauty press.


During the years at my previous agency - one of London’s leading, fast-paced, specialist beauty PR agencies - I worked my way up from press assistant to Board Director level so I have covered every job in PR!. 

There, I had the pleasure of working across small, niche brands, mass market and luxury high end brands covering everything from hair care, bath and body, fragrance, hair removal, colour cosmetics, false lashes, nail care and pretty much everything in between so I’m experienced on all sizes of brands, budgets, distribution, and teams.


Being passionate about beauty and honest with both press and brands has led to long standing relationships with key figures in the beauty industry..