FOR START UP’s, I CAN:
Offer guidance on how to kick start your PR
Define your key points that will stand out
Assist you in designing a strategic plan to get your products or brand out there
Create a tailor-made list of target press
Get your products into the hands of influential beauty press
Meet with key press to discuss your brand
Liaise with the best high street & luxury distributors as well as influential brand consultants
IF YOU ARE LAUNCHING A PRODUCT
OR ARE ALREADY ESTABLISHED I CAN:
Create a plan for you that will include the perfect list of press and influencers
Offer strategic advice on how to boost awareness
Direct you to who you should be talking to
Inform you of where you should be showing your products, which shows to attend and which not to
Organise launch events and set up one to one press days
interact directly with the press
Advise on which awards to enter
IF YOU ARE A DISTRIBUTOR OR AGENCY I CAN:
Take some of the strain and work with or manage your agencies or PR
Ensure a smooth-running campaign and that you are getting the most from your PR team
Coach your team to ensure all opportunities are being maximised
Help you find the perfect PR for your brand
Assist with pitches
AS A FREELANCE PR I CAN:
Carry out all aspects of a PR campaign:
Write or attend a pitch, plan a campaign, offer strategic counsel, organise launches, coordinate DTC sampling, set up collaborations, organise competitions, set up and coordinate creative mailers...