PR is about getting people talking about you, your product or your brand.
It's that recommendation that makes PR so powerful - and successful, Bill Gates famously said he would spend his last dollar on PR.
Often confused, there is a big (financial) difference between advertising and PR...
PR is what others say about you, advertising is what you say about yourself OR pay other people to say for you.
My role as a beauty PR specialist is to make sure that the right people get to know about your product or brand in the right way; by always keeping your brand's core values and key messages top of mind and getting your target media using and understanding your brand so that they can then inform their readers/ followers/ subscribers.
If you're new to this and want some guidance on how PR could work for you, or are already up and running but would like to know a bit more about how PR can help your business, do get in touch, I'd love to help you get your brand OUT THERE.